AS & A Level Travel & Tourism (9395) — October–November 2023, Paper 32

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Question 1 · 25 marks · Types of media and destination brand communication

Refer to Fig. 1.1 (Insert), information about the destination branding of Porto, a city in Portugal. Explain two benefits of using earned media to communicate the destination…

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Question 2 · 25 marks · Ansoff Matrix and destination marketing strategy

Refer to Fig. 2.1 (Insert), information about Tokyo's destination marketing. Tokyo is the capital city of Japan. Explain two characteristics of a diversified destination according…

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