AS & A Level Travel & Tourism (9395) — October–November 2023, Paper 33

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Question 1 · 25 marks · Market analysis and destination marketing

Refer to Fig. 1.1 (Insert), information about the first national brand identity for the United Arab Emirates (UAE), a country in the Middle East. Explain two aims of market…

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Question 2 · 25 marks · Destination marketing organisations

Refer to Fig. 2.1 (Insert), information about the Nebraska Tourism Commission's (NTC) approach to destination marketing. Nebraska is a midwestern state in the USA. Explain two…

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