AS & A Level Travel & Tourism (9395) — October–November 2023, Paper 31

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Question 1 · 25 marks · Market analysis and destination marketing

Refer to Fig. 1.1 (Insert), information about the UAE and its national branding. Explain two aims of market analysis.

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Question 2 · 25 marks · Destination marketing organisations

Refer to Fig. 2.1 (Insert), information about the Nebraska Tourism Commission. Explain two roles of a destination marketing organisation (DMO).

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