AS & A Level Psychology (9990) — May–June 2023, Paper 41

12 questions · every question answerable online with instant point-by-point AI marking against the official mark scheme.

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Question 1 · 15 marks · Psychology and abnormality — treatment and management of OCD (biomedical: SSRIs)

Obsessive-compulsive disorder (OCD) can be treated with biomedical treatments and it can be managed with psychological treatments. Biomedical treatments include the use of drugs…

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Question 2 · 15 marks · Psychology and consumer behaviour — the customer experience; choice blindness (Hall et al. 2010)

Hall et al. (2010) conducted a field experiment using an opportunity sample at a supermarket to investigate choice blindness. Participants tasted jam or smelled tea. They were…

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Question 3 · 15 marks · Psychology and health — the five city project (Farquhar et al. 1985); experimental design

The five city project (Farquhar et al., 1985) was a large experimental field study of community health education for the prevention of cardiovascular (heart) disease. Selection of…

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Question 4 · 15 marks · Psychology and organisations — motivation to work; reward systems (non-monetary rewards)

A manager can motivate workers by giving a monetary reward for extra work or good performance. A manager can take money away for poor performance or for not meeting targets.…

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Question 5 · 18 marks · Psychology and abnormality — treatment and management of OCD; design a study (telephone interview)

Patients with obsessive-compulsive disorder (OCD) can receive treatment with a therapist face-to-face or by telephone. Design a study using a telephone interview to investigate…

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Question 6 · 18 marks · Psychology and consumer behaviour — the physical environment; product colour; design a study (interview)

Colour can be associated with specific products, but colour can also be used where products are displayed in places such as supermarkets. Design a study using an interview to…

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Question 7 · 18 marks · Psychology and health — adherence to medical advice; measuring adherence (pill counting; biochemical tests); design a study

Design a study to investigate the effectiveness of using pill counting compared to using biochemical tests to measure adherence to medical advice.

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Question 8 · 18 marks · Psychology and organisations — group decision-making; cognitive limitations and errors; design a study (questionnaire)

Design a study using a questionnaire to investigate which type of cognitive limitation/error is the most common in a team of managers.

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Question 9 · 12 marks · Psychology and abnormality — schizophrenia; biochemical treatment and management (evaluation)

'Biochemical techniques, such as the use of drugs, can treat all patients with schizophrenia effectively.' To what extent do you agree with this statement? Use examples of…

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Question 10 · 12 marks · Psychology and consumer behaviour — consumer decision-making; choice heuristics (evaluation)

'Choice heuristics, such as availability and representativeness, are irrelevant in consumer decision-making when consumers make decisions about purchasing goods.' To what extent…

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Question 11 · 12 marks · Psychology and health — strategies for promoting health; fear arousal (evaluation)

'Fear arousal is the best strategy for promoting health.' To what extent do you agree with this statement? Use examples of research you have studied to support your answer.

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Question 12 · 12 marks · Psychology and organisations — motivation to work; goal-setting theory and need theories (evaluation)

'Setting goals will not motivate employees because need theories explain everything about motivation at work.' To what extent do you agree with this statement? Use examples of…

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