Question 6 · 18 marks · Psychology and consumer behaviour — advertising: effective slogans (Kohli et al. 2007); research methods
Advertising can be made more effective using a slogan. Two kinds of slogans are 'jingle slogans' (slogans with music) and 'non-jingle slogans' (slogans without music). Design a…
Question 8 · 18 marks · Psychology and organisations — motivators at work: reward systems (pay, bonuses, profit-sharing, performance-related pay); research methods: experiment
Design an experiment to investigate which is the more effective way to motivate workers in your organisation, bonuses or performance-related pay.
Question 9 · 12 marks · Psychology and abnormality — causes of impulse control disorders and non-substance addictive disorder: biochemical (dopamine)
'All impulse control disorders are caused by high levels of dopamine.' To what extent do you agree with this statement? Use examples of research you have studied to support your…
Question 10 · 12 marks · Psychology and consumer behaviour — advertising applications: brand recognition in children (Fischer et al. 1991); qualitative and quantitative data
'It is essential to collect both qualitative and quantitative data when conducting studies about the effect of brand recognition in children.' To what extent do you agree with…
Question 11 · 12 marks · Psychology and health — measuring non-adherence: repeat prescriptions (Sherman et al. 2000)
'A repeat prescription is the only accurate way to know that a person has adhered to a request to take their medication.' To what extent do you agree with this statement? Use…
Question 12 · 12 marks · Psychology and organisations — measuring job satisfaction: rating scales and questionnaires (Job Descriptive Index, Smith et al. 1969; Minnesota Satisfaction Questionnaire, Weiss et al. 1967)
'Job satisfaction can only be assessed effectively using open-ended questions.' To what extent do you agree with this statement? Use examples of research you have studied to…