Marketing — AS & A Level Business (9609) questions by topic

Define the term price discrimination.

Analyse one reason why a business might use cost-based pricing.

Analyse one advantage to a business of using mass marketing.

Using the data in Table 1.2, calculate the average seasonal variation for Quarter 4.

Use the data in Table 1.1 and Table 1.2 and assume no other changes. Calculate the expected revenue for the year ending 30 April 2026 if WCP increases promotional spending from…

Advise QA on a coordinated marketing strategy for the future success of QA2.

Define the term industrial marketing.

Analyse one reason why product differentiation may be important to a business.

Define the term primary research.

Calculate the price elasticity of demand (PED) for GBS's gravel product when the price decreased from $90 to $81 per tonne.

Refer to Table 1.1. Calculate for quarter 1, 2023, the seasonal variation.

Analyse two benefits to SCC of developing new clothing products made from recycled materials.

Refer to Table 1.2. Calculate the price elasticity of demand (PED) for bespoke clothing.

Define the term sampling.

Define the term dynamic pricing.

Analyse two benefits to a business of customer relationship marketing. (Answer Question 5 OR Question 6.)

Define the term product differentiation.

Identify one promotion method.

Identify one stage of the product life cycle.

Analyse two benefits to TC of marketing planning for the new range of chocolate bars.

Analyse two factors influencing HCC's method of entry into international markets.

Refer to line 29. Calculate the forecast change in sales for pay as you go fitness classes if average incomes decrease by 6%.

Define the term product life cycle.

Assume FWB increases spending on promotion by 20% and the promotional elasticity of demand is 0.8. Calculate the percentage change in FWB's revenue.

Evaluate the success of S2U's marketing strategy between 2016 and 2022.

Define the term product differentiation.

Define the term demand.

Analyse two benefits to a business of having a product with a unique selling point (USP).

Define the term mass marketing.

Identify one element of the marketing mix.

Using the data in Table 1.1, calculate the seasonal variation for 2022 Q2 (X).

Analyse two elements of OV's marketing strategy that will need to change to sell successfully to retailers.

Refer to Table 1.2. Calculate the price elasticity of demand for shopping tours.

Analyse two advantages to a business of mass marketing.

Analyse two reasons why there should be a close link between the marketing objectives of a business and its corporate objectives.

Analyse one impact on a business's marketing decisions of using product portfolio analysis.

Identify one method of market segmentation.

Evaluate the importance to CQ's future success of new product development.

Analyse two benefits to HP of its coordinated marketing strategy.

Evaluate PV's marketing strategy between 2012 and 2021.