Marketing and promotion — IGCSE Travel & Tourism (0471) questions by topic

Refer to Fig. 2.1 (Insert), a SWOT analysis for domestic tourism in Indonesia. Identify three strengths from the SWOT analysis for Indonesia.

Refer to Fig. 4.1 (Insert), information about Tourism Malaysia's marketing plan. State three steps involved in creating a marketing plan.

Refer to Fig. 1.1 (Insert), information about Best Cost Airlines (BCA). State three methods of secondary market research.

Refer to Fig. 2.1 (Insert), an advertisement for Intercity Coaches. Suggest three reasons why travel and tourism organisations use promotional campaigns.

Refer to Fig. 1.1 (Insert), a graph showing the market segments of the cruise market. The graph is a bar chart titled 'Market segments of the cruise market'. It shows the…

Refer to Fig. 2.1 (Insert), information about golf tourism. Define the term 'premium pricing'.

Refer to Fig. 1.1 (Insert), a PESTLE analysis of Türkiye. Complete the table stating what the following initials of PESTLE stand for: Initial Meaning --- --- P Political E ? S ? T…

Refer to Fig. 2.1 (Insert), a SWOT analysis for ecotourism in Australia. Using the statement numbers from Fig. 2.1, identify one statement for each heading: Strength, Weakness,…

Refer to Fig. 4.1 (Insert), an advertisement for Luxury Boat Hire. Identify three target markets for Luxury Boat Hire.

Refer to Fig. 1.1 (Insert), information about the Malaysia Tourist Promotion Board (MTPB). Identify three types of tourists the MTPB are targeting.

Refer to Fig. 1.1 (Insert), information about Ireland's Green Button Campaign. Identify three reasons why the Green Button campaign was launched.

Refer to Fig. 1.1 (Insert), information about the Malaysia Tourist Promotion Board (MTPB). Identify three types of tourists the MTPB are targeting.

Refer to Fig. 1.1 (Insert), an advertisement for Mountain Sun Holidays. Identify two products offered by Mountain Sun Holidays.

Refer to Fig. 2.1 (Insert), information about a marketing campaign for Ireland. Suggest four market segments targeted by Ireland's campaign.

Refer to Fig. 3.1 (Insert), an advertisement for the opening of the new Noora Resort in Qatar. State the stage Noora Resort should be placed in the product life cycle.

Refer to Fig. 4.1 (Insert), results from a market survey about holiday research and bookings. State two advantages and two disadvantages to tourists of using online travel review…

Refer to Fig. 1.1 (Insert), an advertisement for Manatees Adventures. Identify two products offered by Manatees Adventures.

Refer to Fig. 2.1 (Insert), information about the current state of tourism in Barbados. State which stage on the product life cycle Barbados should be placed.

Refer to Fig. 4.1 (Insert), a press release for a new type of holiday resort in Kerala. Define the term 'press release'.

Refer to Fig. 1.1 (Insert), a SWOT analysis of Fiji. Identify two threats for Fiji.

Refer to Fig. 2.1 (Insert), information about Rising Sun Tours, a tour operator in Japan. Explain the term 'perishable'.

Refer to Fig. 3.1 (Insert), the results of a market survey. Identify two reasons why travel and tourism organisations carry out market research.

Refer to Fig. 4.1 (Insert), an advertisement for Frische Luft Campsite. Define the term 'target market'.

Refer to Fig. 1.1 (Insert), a PEST analysis of India. Using the statement numbers from Fig. 1.1 complete the table below. Choose only one statement under each heading. Political…

Refer to Fig. 2.1 (Insert), information about tourism in Norway. Define the term 'market segmentation'.

Refer to Fig. 3.1 (Insert), an advertisement for New Zealand Cave Adventures, a specialist tour operator. Describe two pricing policies used in Fig. 3.1.

Refer to Fig. 4.1 (Insert), an advertisement for Acindina Resort on the island of Cyprus. Identify four factors that may affect the price of a stay at the Acindina Resort.

Refer to Fig. 2.1 (Insert), information about walking holidays in Scotland, UK. Define the term 'seasonality'.

Refer to Fig. 1.1 (Insert), a PEST analysis of India. Using the statement numbers from Fig. 1.1 complete the table below. Choose only one statement under each heading. Political…

Refer to Fig. 2.1 (Insert), information about tourism in Norway. Define the term 'market segmentation'.

Refer to Fig. 3.1 (Insert), an advertisement for New Zealand Cave Adventures, a specialist tour operator. Describe two pricing policies used in Fig. 3.1.

Refer to Fig. 4.1 (Insert), an advertisement for Acindina Resort on the island of Cyprus. Identify four factors that may affect the price of a stay at the Acindina Resort.