AS & A Level Travel & Tourism (9395) — May–June 2024, Paper 32
2 questions · every question answerable online with instant point-by-point AI marking against the official mark scheme.
Start with Question 1 →Question 1 · 25 marks · Product positioning and destination brand perception
Refer to Fig. 1.1 (Insert), information about the VisitMorocco brand. Explain two ways product positioning can be used to create a positive visitor perception for the VisitMorocco…
Answer this question and get it marked →Question 2 · 25 marks · Destination brand consistency and stakeholder partnership
Refer to Fig. 2.1 (Insert), information about Destination Toronto and the 'Pass TO Savings' app. Explain two ways Destination Toronto provides a consistent representation of…
Answer this question and get it marked →