AS & A Level Travel & Tourism (9395) — May–June 2024, Paper 31

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Question 1 · 25 marks · Destination marketing organisations and collaborative marketing

Refer to Fig. 1.1 (Insert), information about the Vanilla Islands. Explain two ways the six islands work together.

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Question 2 · 25 marks · Destination branding and brand identity creation

Refer to Fig. 2.1 (Insert), information about GoTürkiye. Explain two ways GoTürkiye has created a brand identity for İstanbul.

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