AS & A Level Travel & Tourism (9395) — May–June 2023, Paper 32

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Question 1 · 25 marks · Destination branding

Refer to Fig. 1.1 (Insert), information about the Delicious València brand used by the city of València to attract visitors. Explain two ways a destination can create a brand…

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Question 2 · 25 marks · Destination rebranding

Refer to Fig. 2.1 (Insert), information about the rebranding of Stellenbosch, a town in South Africa. Explain two reasons why destinations rebrand themselves.

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