AS & A Level Travel & Tourism (9395) — May–June 2023, Paper 31

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Question 1 · 25 marks · Destination lifecycle model

Refer to Fig. 1.1 (Insert), information about how the Anatolia region in southern Turkey is rejuvenating itself through the Mesopotamia brand. Explain two characteristics of the…

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Question 2 · 25 marks · Destination branding

Refer to Fig. 2.1 (Insert), information about the rebranding of Los Angeles (LA), a city in California, USA. Explain two ways the new logo for LA meets the requirements of an…

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