AS & A Level Business (9609) — October–November 2024, Paper 41

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Question 1 · 20 marks · Strategic management - corporate planning and crisis management

Evaluate the extent to which corporate planning could have prevented the 'Fly-away' promotion crisis.

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Question 2 · 20 marks · Finance and accounting - ratio analysis and strategic choice (Ansoff growth)

Advise DF on the likely impact of ratio results on its choice of future growth strategy.

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