AS & A Level Business (9609) — October–November 2024, Paper 33

5 questions · every question answerable online with instant point-by-point AI marking against the official mark scheme.

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Question 1 · 8 marks · External influences on business activity

Analyse two threats to AFF from changes in its external environment.

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Question 2 · 8 marks · Human resource management / leadership and emotional intelligence

Analyse two benefits to AFF of recruiting a new CEO who has a high level of emotional intelligence.

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Question 3 · 16 marks · Marketing - elasticity of demand (income elasticity)

Refer to line 29. Calculate the forecast change in sales for pay as you go fitness classes if average incomes decrease by 6%.

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Question 4 · 16 marks · Finance and accounting - investment ratios (dividend yield)

Refer to Table 1.1. Calculate the change in the dividend yield between 2022 and 2023.

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Question 5 · 12 marks · Operations management - quality management (TQM)

Evaluate whether total quality management (TQM) is the best way to solve the problem of AFF's customer complaints.

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