IGCSE Travel & Tourism (0471) — October–November 2023, Paper 21

4 questions · every question answerable online with instant point-by-point AI marking against the official mark scheme.

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Question 1 · 25 marks · Marketing and promotion

Refer to Fig. 1.1 (Insert), a PEST analysis of India. Using the statement numbers from Fig. 1.1 complete the table below. Choose only one statement under each heading. Political…

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Question 2 · 25 marks · Marketing and promotion

Refer to Fig. 2.1 (Insert), information about tourism in Norway. Define the term 'market segmentation'.

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Question 3 · 25 marks · Marketing and promotion

Refer to Fig. 3.1 (Insert), an advertisement for New Zealand Cave Adventures, a specialist tour operator. Describe two pricing policies used in Fig. 3.1.

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Question 4 · 25 marks · Marketing and promotion

Refer to Fig. 4.1 (Insert), an advertisement for Acindina Resort on the island of Cyprus. Identify four factors that may affect the price of a stay at the Acindina Resort.

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