IGCSE Travel & Tourism (0471) — May–June 2023, Paper 23
4 questions · every question answerable online with instant point-by-point AI marking against the official mark scheme.
Start with Question 1 →Question 1 · 25 marks · Marketing and promotion
Refer to Fig. 1.1 (Insert), a SWOT analysis of Fiji. Identify two threats for Fiji.
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Refer to Fig. 2.1 (Insert), information about Rising Sun Tours, a tour operator in Japan. Explain the term 'perishable'.
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Refer to Fig. 3.1 (Insert), the results of a market survey. Identify two reasons why travel and tourism organisations carry out market research.
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Refer to Fig. 4.1 (Insert), an advertisement for Frische Luft Campsite. Define the term 'target market'.
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