IGCSE Travel & Tourism (0471) — May–June 2023, Paper 21
4 questions · every question answerable online with instant point-by-point AI marking against the official mark scheme.
Start with Question 1 →Question 1 · 25 marks · Marketing and promotion
Refer to Fig. 1.1 (Insert), an advertisement for Mountain Sun Holidays. Identify two products offered by Mountain Sun Holidays.
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Refer to Fig. 2.1 (Insert), information about a marketing campaign for Ireland. Suggest four market segments targeted by Ireland's campaign.
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Refer to Fig. 3.1 (Insert), an advertisement for the opening of the new Noora Resort in Qatar. State the stage Noora Resort should be placed in the product life cycle.
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Refer to Fig. 4.1 (Insert), results from a market survey about holiday research and bookings. State two advantages and two disadvantages to tourists of using online travel review…
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