Market research — IGCSE Enterprise (0454) questions by topic
Market research questions cover stating advantages of secondary research, naming methods of primary research, and explaining the difference between the two, often set against a case such as pricing a food delivery service or testing an idea with visitors. Explain, state, justify, analyse and evaluate are the top command words, with justify asking you to weigh one option against another rather than simply describe it.
Marks span from 10 to 25 across the 10 real questions here, from 2023 to 2025 papers. Submit draft justify and evaluate answers for instant marking to check whether you are weighing the specific research method against the needs of the case in the question, since generic statements about research being 'useful' rarely earn full marks.
May–June 2025, Paper 12
Abdool and Bibi completed some research. They now needed evidence to show how popular these ideas would be with visitors. State two advantages of using secondary market research.
Answer this question and get it marked →May–June 2024, Paper 11
Rachel started her research by analysing customer comments and complaints. Lin relied on an interview with a fashion designer and the internet for her research. State two…
Answer this question and get it marked →May–June 2024, Paper 12
Leo completed some market research. When he decides which option to choose, he will need to complete some marketing. Explain one problem with the method of market research that…
Answer this question and get it marked →October–November 2024, Paper 11
Mariam used the internet to search for ways to publish a book. She completed further market research on the number of books she could expect to sell. State two methods of primary…
Answer this question and get it marked →October–November 2024, Paper 12
Emma asked all the young people attending the youth centre to complete a short survey. Define the term market research.
Answer this question and get it marked →May–June 2023, Paper 11
After his conversation with Jiayi, Chinmaya decided to complete some market research. State two methods of primary research.
Answer this question and get it marked →May–June 2023, Paper 12
Finn did not complete any market research before starting his campervan conversion enterprise. He did not consider the importance of customer satisfaction to his enterprise. State…
Answer this question and get it marked →May–June 2023, Paper 13
Giacomo completed some market research for the food delivery enterprise. He thought US$2 would be a suitable price to charge for each delivery. Explain the difference between…
Answer this question and get it marked →October–November 2023, Paper 11
Temi wants to find out more information about the ecommerce idea before making a final decision. Analyse two methods of market research Temi could use for her ecommerce idea.
Answer this question and get it marked →October–November 2023, Paper 12
Now consider your enterprise project. Enterprises can use a variety of different methods of market research to identify their potential customers. Analyse the effectiveness of two…
Answer this question and get it marked →Other IGCSE Enterprise topics
- Enterprise and entrepreneurship (21)
- Finance (18)
- Planning (8)
- Risk (7)
- Communication (7)
- Legal and ethical considerations (7)
- Stakeholders (5)