IGCSE Enterprise (0454) — October–November 2024, Paper 13

7 questions · every question answerable online with instant point-by-point AI marking against the official mark scheme.

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Question 1 · 10 marks · Customers and consumers

Nora produced instruction sheets showing how to use computer apps. She thought that the instruction sheets were successful. State the difference between a customer and a consumer.

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Question 2 · 10 marks · Risk

Nora identified a risk with her first enterprise idea, the instruction sheets. She did not want to have a similar problem with her video tutorials enterprise. Explain one reason…

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Question 3 · 10 marks · Revenue calculation

Nora ended her instruction sheet enterprise because she could not earn enough revenue from it. She considered starting a video tutorial enterprise. Calculate, using Fig. 2, the…

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Question 4 · 10 marks · Enterprise process

Nora had started an online enterprise selling instruction sheets and was considering starting a video tutorial enterprise. Explain, using examples from the case study, two stages…

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Question 5 · 10 marks · Negotiation

Nora thought that if she contacted the business in the advertisement, she might be able to negotiate a better deal. State two factors an entrepreneur usually considers when…

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Question 6 · 25 marks · Business documents

Nora discovered that every entrepreneur was advised to produce a set of documents. These could include: - business plan - cash flow forecast - income statement - SWOT analysis.…

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Question 7 · 25 marks · Technology

Now consider your enterprise project. Analyse two ways technology affected the operation or success of your enterprise project.

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