IGCSE Enterprise (0454) — October–November 2024, Paper 11

7 questions · every question answerable online with instant point-by-point AI marking against the official mark scheme.

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Question 1 · 10 marks · Enterprise process

Mariam's mother was impressed with her entrepreneurial skills. There are six stages involved in the enterprise process. Complete missing stages 1 and 5. Stages 1…

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Question 2 · 10 marks · Attitudes to risk

Mariam's mother was worried about the risks for Mariam in printing and selling her stories. They had a meeting with a lawyer. Define the term risk reducer.

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Question 3 · 10 marks · Market research

Mariam used the internet to search for ways to publish a book. She completed further market research on the number of books she could expect to sell. State two methods of primary…

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Question 4 · 10 marks · Sources of finance

Mariam is unsure which method she should use to publish her stories, Option 1 or Option 2. Explain one source of start-up funding that could be suitable for Mariam.

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Question 5 · 10 marks · Negotiation

Mariam and her mother would need to complete some enterprise planning, especially if they were going to be involved in a negotiation. Define the term negotiation.

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Question 6 · 25 marks · Stakeholders

There are several potential stakeholders in Mariam's proposed enterprise. These include: - banks (financier) - her mother - parents and children (customers) - publishing and…

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Question 7 · 25 marks · Communication

Now consider your enterprise project. Non-verbal communication includes body language. Analyse any two effects that non-verbal communication had on the success of face-to-face…

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