IGCSE Enterprise (0454) — May–June 2023, Paper 13

7 questions · every question answerable online with instant point-by-point AI marking against the official mark scheme.

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Question 1 · 10 marks · Enterprise and entrepreneurship

Giacomo showed he was an enterprising person when the college was forced to close its dining area. Define the term customers.

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Question 2 · 10 marks · Market research

Giacomo completed some market research for the food delivery enterprise. He thought US$2 would be a suitable price to charge for each delivery. Explain the difference between…

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Question 3 · 10 marks · Planning

Giacomo decided to produce an action plan which would include solutions to the problems Mrs Tan identified. Identify two items that are usually included in an action plan.

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Question 4 · 10 marks · Negotiation

Giacomo intended to negotiate with Mrs Tan to be allowed to start one of the two delivery services. Define the term negotiation.

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Question 5 · 10 marks · Legal and ethical considerations

Giacomo researched items needed for a food delivery enterprise. The results of this research are shown in the case study in Fig. 1. Explain one reason why Giacomo should choose…

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Question 6 · 25 marks · Customer service

The college restaurant is a popular venue with many loyal customers from the local community. Analyse two methods the college restaurant could use to retain existing customers if…

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Question 7 · 25 marks · Enterprise and entrepreneurship

Now consider your enterprise project. To be successful, entrepreneurs need to use a variety of attributes, characteristics and learned skills. These include: - perseverance -…

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