Marketing — IGCSE Business Studies (0986) questions by topic
Entering a new market abroad, shifting consumer spending patterns, market segmentation by product life-cycle stage, and defining mass market terminology structure this marketing page's 7 questions, each set at 20 marks from 2023 to 2025 papers. Explain and evaluate ask for a reasoned link between a marketing decision and its effect, while identify, outline, calculate and define test more compact recall.
Because cultural differences and shifting demand are context-heavy topics, submit full written answers for instant marking so you can see whether the scheme credits your explanation of why a specific problem affects this particular business, not just that a problem exists.
May–June 2025, Paper 21
Explain one advantage and one disadvantage of PF selling its products in a mass market.
Answer this question and get it marked →May–June 2025, Paper 22
Explain one way each of the following problems might affect TSE when entering a new market in another country. • Cultural differences • Lack of knowledge
Answer this question and get it marked →Explain four ways market research information can help a business.
Answer this question and get it marked →May–June 2024, Paper 11
May–June 2024, Paper 21
Explain four reasons why consumer spending patterns for a product might change.
Answer this question and get it marked →May–June 2023, Paper 11
NLR manufactures a range of branded skincare products including hand cream. Packaging of the products is important. Like many businesses, NLR makes use of market segmentation. The…
Answer this question and get it marked →October–November 2023, Paper 21
Explain two limitations and two benefits to a business of developing new products.
Answer this question and get it marked →