IGCSE Business Studies (0986) — May–June 2025, Paper 22

4 questions · every question answerable online with instant point-by-point AI marking against the official mark scheme.

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Question 1 · 20 marks · Marketing - entering new/foreign markets

Explain one way each of the following problems might affect TSE when entering a new market in another country. • Cultural differences • Lack of knowledge

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Question 2 · 20 marks · Business activity - stakeholders

Explain one objective each of the following TSE stakeholder groups might have. • Shareholders • Suppliers • Employees • Customers

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Question 3 · 20 marks · Marketing - market research

Explain four ways market research information can help a business.

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Question 4 · 20 marks · External influences on business activity - the economy and business cycle

Explain two possible effects on TSE of the business cycle in country P moving into the recession stage.

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