Marketing — IGCSE Business Studies (0450) questions by topic
Marketing questions in IGCSE Business Studies work through named business scenarios: explaining how cultural differences or lack of knowledge might affect a firm entering a new country, weighing an advantage and disadvantage of selling into a mass market, and setting out benefits of market segmentation or market research.
Explain dominates the command words, alongside consider, identify and justify, and each question is marked out of 20. Only 5 questions make up this page, drawn from 2025 papers. Write out full responses and submit them for instant marking, so you can see whether each explained point is developed with a business-specific consequence rather than left as a general statement.
May–June 2025, Paper 13
May–June 2025, Paper 21
Explain one advantage and one disadvantage of PF selling its products in a mass market.
Answer this question and get it marked →May–June 2025, Paper 22
Explain one way each of the following problems might affect TSE when entering a new market in another country. - Cultural differences - Lack of knowledge
Answer this question and get it marked →Explain four ways market research information can help a business.
Answer this question and get it marked →May–June 2025, Paper 23
Explain two benefits of market segmentation for VV.
Answer this question and get it marked →