AS & A Level Travel & Tourism (9395) — May–June 2025, Paper 31

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Question 1 · 25 marks

Refer to Fig. 1.1 (Insert), information about Tartu, a European Capital of Culture in 2024. Explain two likely marketing roles of Visit Estonia.

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Question 2 · 25 marks

Refer to Fig. 2.1 (Insert), information about the Eswatini Tourism Authority (ETA) and attendance at the International Tourism Fair in Serbia. Suggest two likely reasons why…

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