AS & A Level Psychology (9990) — May–June 2025, Paper 32

16 questions · every question answerable online with instant point-by-point AI marking against the official mark scheme.

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Question 1 · 4 marks · Clinical Psychology — treatment and management of impulse control disorders (pyromania)

Fazli has pyromania, he is unable to resist starting fires. Fazli sets fires and then watches them burn, in order to relieve his anxiety. Suggest how imaginal desensitisation…

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Question 2 · 4 marks · Clinical Psychology — treatment and management of phobias (systematic desensitisation)

Outline systematic desensitisation as a treatment for a specific phobia. [2]

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Question 3 · 6 marks · Clinical Psychology — explanations of phobias (psychodynamic explanation)

When Lina was a child, outside with her mother, she saw a snake. She then developed a phobia of snakes. Suggest a psychodynamic explanation for why Lina has this phobia of snakes.…

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Question 4 · 16 marks · Clinical Psychology — explanations of depression (Beck's cognitive theory; learned helplessness)

Describe the following psychological explanations of depression: - Beck's cognitive theory of depression, and - learned helplessness. [6]

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Question 5 · 4 marks · Consumer Psychology — the retail environment / sales techniques (competitor-focused techniques)

Company B sells bicycles. An advisor has recommended that the staff at Company B use competitor-focused sales techniques to increase sales. Suggest two ways that Company B's staff…

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Question 6 · 4 marks · Consumer Psychology — consumer decision-making (post-purchase cognitive dissonance)

After buying a product, consumers can be affected by post-purchase cognitive dissonance, which can be applied to everyday life. Outline what is meant by 'post-purchase cognitive…

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Question 7 · 6 marks · Consumer Psychology — models of consumer decision-making (utility theory / take-the-best)

Outline which model of consumer decision-making has been suggested by Steven. Justify your answer. [2]

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Question 8 · 16 marks · Consumer Psychology — advertising (study on advertising media; Lauterborn's 4 Cs marketing mix model)

Describe: - a study on any type of advertising media, and - Lauterborn's 4 Cs marketing mix model. [6]

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Question 9 · 4 marks · Health Psychology — stress management (stress inoculation training)

Isha has been experiencing stress at work. She worries about whether she will meet deadlines and whether the quality of her work is good enough. Suggest how stress inoculation…

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Question 10 · 4 marks · Health Psychology — adherence to medical advice / delay in seeking treatment

Outline one reason why a person could delay seeking treatment. [2]

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Question 11 · 6 marks · Health Psychology — patient-practitioner relationship (consultation styles, patient satisfaction)

Dr Brown works in a hospital and when her patients are given a questionnaire to rate their satisfaction with her consultations, they give her low scores. Suggest how Dr Brown…

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Question 12 · 16 marks · Health Psychology — health promotion (healthy eating in schools; health and safety in worksites)

Describe: - a study on promoting healthy eating in schools, and - a study on promoting health and safety in worksites. [6]

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Question 13 · 4 marks · Organisational Psychology — motivation to work (McClelland's theory of achievement motivation)

Explain which need is being met by Jin. [2]

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Question 14 · 4 marks · Organisational Psychology — motivation to work (Vroom's VIE theory)

Outline what is meant by 'valence' from Vroom's VIE theory of motivation. [2]

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Question 15 · 6 marks · Organisational Psychology — satisfaction at work (Herzberg's two factor theory, motivators)

Lucy owns a restaurant. She pays her workers a good salary but notices they are not satisfied with their jobs. Lucy reads about Herzberg's two factor theory of job satisfaction…

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Question 16 · 16 marks · Organisational Psychology — leadership and management (Cuadrado et al. 2008, key study)

Describe the study by Cuadrado et al. (2008) on leadership style and gender. [6]

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