Question 4 · 8 marks · Consumer Psychology — 2.4.2 sales techniques focusing on customer-focused, competitor-focused, product-focused techniques including effect of each on buyer–seller relationship.
Explain what is meant by a 'customer-focused' sales technique.
Question 9 · 24 marks · Clinical Psychology — 1.2.3 biological treatments including the use of anti-depressants (tricyclics, MAOIs and SSRIs); research methods (planning an experiment).
Plan an experiment to investigate which anti-depressant drug is more effective for treating depression. Your plan must include details about: • experimental design • type of…
Question 10 · 24 marks · Consumer Psychology — 2.3.2 point of purchase decisions including multiple unit pricing and suggestive selling, including a study, e.g. Wansink et al. (1998); research methods (planning a questionnaire study).
Plan a study using a questionnaire with closed questions to investigate the effectiveness of multiple unit pricing on purchases from a supermarket. Your plan must include details…
Question 11 · 24 marks · Health Psychology — 3.1.1 non-verbal communications with a focus on practitioner clothing, including a study, e.g. McKinstry and Wang (1991); research methods (planning an interview study).
Plan a study using a face-to-face interview to investigate patients' preference for the clothing their doctors wear. Your plan must include details about: • question…
Question 12 · 24 marks · Organisational Psychology — 4.4.1 impact of physical work conditions on productivity and the Hawthorne effect, e.g. Kompier (2006); research methods (planning an experiment).
Plan an experiment to investigate the effect of one physical work condition, other than temperature, on the productivity of workers. Your plan must include details about: •…