AS & A Level Psychology (9990) — October–November 2024, Paper 32

16 questions · every question answerable online with instant point-by-point AI marking against the official mark scheme.

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Question 1 · 4 marks · Clinical Psychology — schizophrenia: biological explanations (genetic; biochemical / dopamine hypothesis)

Manjit has been diagnosed with schizophrenia. Her psychiatrist thinks all mental disorders have a biological cause. Suggest how the psychiatrist could help Manjit to understand a…

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Question 2 · 4 marks · Clinical Psychology — issues and debates: idiographic versus nomothetic

Outline the idiographic versus nomothetic debate. [2]

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Question 3 · 6 marks · Clinical Psychology — obsessive-compulsive disorder: diagnostic criteria (ICD-11; obsessions and compulsions)

Leo's parents are worried about his recent behaviour. His mother thinks that he may have obsessive-compulsive disorder (OCD). Leo's father says 'I do not agree. Leo has not been…

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Question 4 · 16 marks · Clinical Psychology — impulse control disorders: psychological explanations (behavioural: positive reinforcement; cognitive: Miller's feeling-state theory)

Describe the psychological explanations of impulse control disorders: • behavioural: positive reinforcement, and • cognitive: Miller's feeling-state theory. [6]

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Question 5 · 4 marks · Consumer Psychology — mistakes in decision-making: consumer memory for advertising (proactive and retroactive interference)

A mobile phone manufacturer wants to advertise a new phone. Advertisers propose creating an advertisement that is similar in design to advertisements for competitors' similar…

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Question 6 · 4 marks · Consumer Psychology — issues and debates: reductionism versus holism

Outline the reductionism versus holism debate. [2]

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Question 7 · 6 marks · Consumer Psychology — buying the product: the Engel Kollat Blackwell model of buyer decision-making

Mariyah's car has broken down and she needs to buy a new car. Describe two stages Mariyah would go through in buying a new car, using the Engel Kollat Blackwell model of buyer…

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Question 8 · 16 marks · Consumer Psychology — retail atmospherics: Mehrabian and Russell's pleasure-arousal-dominance (PAD) model; effects of odour on shopper pleasure-arousal-dominance (Chebat and Michon, 2003)

Describe what psychologists have discovered about retail atmospherics: • model of effects of ambience: Mehrabian and Russell's pleasure-arousal-dominance (PAD) model, and • the…

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Question 9 · 4 marks · Health Psychology — adherence to medical advice: measuring (non-)adherence (subjective, objective and biological measures)

Camilla's father is told by his doctor that he needs to take pills every day. Camilla does not know if her father is adhering to his doctor's advice. Suggest two ways in which…

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Question 10 · 4 marks · Health Psychology — practitioner-patient relationship: practitioner styles (doctor-centred/patient-centred); individual explanations

There are two practitioner styles: doctor-centred (directed) and patient-centred (sharing). Outline one of these practitioner styles in relation to an individual explanation. [2]

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Question 11 · 6 marks · Health Psychology — the patient / using health services: Munchausen syndrome (diagnostic features)

Hanif visits his doctor and reports that he has pains in his chest. When his doctor examines him, she notices that Hanif has a number of abdominal scars from previous surgery. The…

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Question 12 · 16 marks · Health Psychology — stress: measures of stress (Friedman and Rosenman's Type A personality; Holmes and Rahe's Social Readjustment Rating Scale)

Describe psychological measures of stress: • a test of Friedman and Rosenman's Type A personality, and • Holmes and Rahe's life events questionnaire. [6]

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Question 13 · 4 marks · Organisational Psychology — leadership and management: leadership style and gender (Cuadrado et al., 2008)

Ulrich manages an office where there is some conflict between the workers. Ulrich has read that a more stereotypically feminine leadership style may help him to manage his workers…

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Question 14 · 4 marks · Organisational Psychology — motivation to work: intrinsic motivators (non-monetary rewards)

Outline what is meant by intrinsic motivators at work. [2]

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Question 15 · 6 marks · Organisational Psychology — motivation to work: need theories (Maslow's hierarchy of needs)

Tayyibah is the manager of a small factory making fabric. Tayyibah has noticed that her workers do not seem to be motivated, although they receive good wages. She thinks that…

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Question 16 · 16 marks · Organisational Psychology — group behaviour: group development and decision-making (stages of group development — Tuckman and Jensen; Belbin's nine team roles)

Describe what psychologists have discovered about group development and decision-making: • stages of group development, and • Belbin's nine team roles. [6]

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