AS & A Level Business (9609) — October–November 2024, Paper 12

6 questions · every question answerable online with instant point-by-point AI marking against the official mark scheme.

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Question 1 · 5 marks · Enterprise

Define the term external stakeholders.

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Question 2 · 5 marks · Finance and accounting

Define the term full costing.

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Question 3 · 5 marks · Marketing

Define the term dynamic pricing.

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Question 4 · 5 marks · Human resource management

Analyse one way employee development could be used by a business to encourage intrapreneurship.

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Question 5 · 20 marks · Operations management

Analyse two reasons why a business should measure labour productivity. (Answer Question 5 OR Question 6.)

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Question 6 · 20 marks · Marketing

Analyse two benefits to a business of customer relationship marketing. (Answer Question 5 OR Question 6.)

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← October–November 2024 Paper 13 · October–November 2024 Paper 11 →

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