AS & A Level Business (9609) — October–November 2023, Paper 33

5 questions · every question answerable online with instant point-by-point AI marking against the official mark scheme.

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Question 1 · 8 marks · Business and its environment — external environment

Analyse two constraints on HP of changes in its external environment.

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Question 2 · 8 marks · Marketing — marketing strategy and the coordinated marketing mix

Analyse two benefits to HP of its coordinated marketing strategy.

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Question 3 · 16 marks · Operations management — capacity utilisation

Refer to Table 1.1 and lines 49 to 51. Calculate the forecast capacity utilisation in 2024.

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Question 4 · 16 marks · Finance and accounting — gearing ratio

Refer to Table 1.2. Calculate the gearing ratio for 2023.

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Question 5 · 12 marks · Human resource management — HRM strategy

Evaluate the importance to the future success of HP of its HRM strategy.

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