AS & A Level Business (9609) — October–November 2023, Paper 13

6 questions · every question answerable online with instant point-by-point AI marking against the official mark scheme.

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Question 1 · 5 marks · The size of business — business growth

Define the term organic growth.

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Question 2 · 5 marks · Human resource management — recruitment and selection

Define the term curriculum vitae.

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Question 3 · 5 marks · Finance and accounting — sources of finance

Define the term venture capital.

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Question 4 · 5 marks · Marketing — marketing planning and product portfolio analysis

Analyse one impact on a business's marketing decisions of using product portfolio analysis.

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Question 5 · 20 marks · Enterprise — entrepreneurship and intrapreneurship

Analyse two qualities an intrapreneur should possess to be successful. (This question is from the EITHER option of Section B; candidates answer either Question 5 or Question 6.)

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Question 6 · 20 marks · Operations management — added value

Analyse two ways in which operations contributes to added value in a business. (This question is from the OR option of Section B; candidates answer either Question 5 or Question…

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