AS & A Level Business (9609) — May–June 2023, Paper 33

5 questions · every question answerable online with instant point-by-point AI marking against the official mark scheme.

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Question 1 · 8 marks · Human resource management

Analyse how two barriers to communication resulting from LT's online operations may impact the business.

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Question 2 · 8 marks · Operations management

Analyse two ways LT can measure whether tours meet customers' expectations.

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Question 3 · 16 marks · Finance and accounting

Refer to Table 1.1. Calculate the payback period for LT's proposed new Tour Hub.

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Question 4 · 16 marks · Marketing

Refer to Table 1.2. Calculate the price elasticity of demand for shopping tours.

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Question 5 · 12 marks · Human resource management

Evaluate the impact on LT of giving some tour guides an employment contract with a guaranteed number of tours per month.

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